1
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Coffee is a fruit, and the thing in your

2
00:00:02,949 --> 00:00:05,944
cup is the roasted seed
from a small red cherry.

3
00:00:08,400 --> 00:00:11,403
Almost all of it grows on about twelve and

4
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a half million small farms,
in a narrow equatorial band.

5
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On a slope this steep no machine can

6
00:00:18,896 --> 00:00:22,640
climb, so the ripe cherries
are still taken one by one.

7
00:00:24,400 --> 00:00:27,139
Ripeness is never uniform on one branch,

8
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so the same tree gets walked
again and again across the season.

9
00:00:32,400 --> 00:00:35,002
Inside the tank microbes strip the sticky

10
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fruit layer off the seed, and
nothing about that can be hurried.

11
00:00:40,400 --> 00:00:42,979
Stopping the ferment too early leaves the

12
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seed slippery, and stopping too late
turns the whole batch permanently sour.

13
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The seeds are raked flat and turned by

14
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hand until the water inside
them falls to roughly one tenth.

15
00:00:56,400 --> 00:00:58,966
Beyond this point the grower has already

16
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been paid, and everything added to
the price is added by somebody else.

17
00:01:04,400 --> 00:01:07,046
Roasting is chemistry against a clock, and

18
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after the first crack nothing
you do to the bean can be undone.

19
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None of these steps is difficult alone,

20
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and every one of them is happening
again somewhere behind you now.

21
00:01:20,400 --> 00:01:22,814
What a cup really costs is not the bean

22
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but the number of times somebody
had to choose correctly.

23
00:01:28,400 --> 00:01:31,251
So the whole thing is a fruit becoming a

24
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drink, one bean and one cup,
repeated every single morning.
